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Car Dashboard Cookie Baking

[gallery columns="2" ids="1201,1202"] On a hot summer day, can you bake on the dashboard of your car? Yes, you can!! With the car doors and windows shut, and the summer sun shining, the car can act like an oven. During…

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A Redesigned Parking Sign So Simple That You’ll Never Get Towed

Your car gets towed, and who do you blame? Yourself? God no, you blame that impossibly confusing parking sign. It’s a fair accusation, really. Of all the questionable communication tools our cities use, parking signs are easily among the worst…

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Upworthy, Joining a Refrain, Says Paid Posts Get More Views Than Editorial

Viral Site Also Names Media Exec Kim Kelleher to Board Three months ago the first major brand advertising campaign appeared on Upworthy, a mix of paid and curated posts promoting Unilever's Project Sunlight initiative. Now Upworthy is saying content from…

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GE Commemorates Moon Landing With Wearable Tech Moon Boots

Campaign Celebrates Company's Contributions to NASA Moon Mission 45 Years Ago GE-- a company long known for making consumer goods such as refrigerators and light bulbs -- is launching a campaign Wednesday designed to show how some of its advanced…

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Best Practices: How to Woo Mobile Daters

Advice for Marketers Courting Consumers With Romance Apps More brand advertisers may soon join the online dating fray, lured by a fast-growing, engaged consumer segment. IPG Media Lab has released a report advising advertisers chasing those consumers who have shifted…

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Best Practices: How to Use Twitter Amplify

Tips and Tricks for Stopping the Scroll Think of it as Twitter on steroids. Twitter's Amplify service is moving out of the testing phase, as TV networks, sports franchises and brands re-up for second and third campaigns. Amplify allows brands…

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