When high school students graduate and move away to college, they are suddenly faced with making new decisions – and buying new things. Where they once never would have considered which brand of laundry detergent was the cheapest but still…
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More than one in six emails (17%) sent by marketers do not reach consumers' inboxes: 11% simply go missing and another 6% land in spam/junk folders, according to a recent report from Return Path. The report was based on an…
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What Can Other Chinese Companies Learn From E-Commerce Giant's Success? When it comes to establishing strong international brands, Chinese companies are struggling to crack the code. Three of the top five smartphone makers globally are Chinese, yet how many Western…
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Now that we have covered Part 1 and Part 2 of the Swagger Group's Swag Social Media Marketing Tutorial, we will continue with the simple framework for marketing online. This framework is necessary because social media marketing is not a…
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There’s controversy storming across the face of the digital landscape. No, it’s not another algorithm change. It’s about social media marketing and ROI – and a growing lack of confidence among CEOs. What Is Missing In 2012 London-based Fournaise Marketing…
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