Anti-Littering Ads Pull No Punches

What does littering say about the person who litters? The City of Toronto’s Live Green organization has created a series of public service messages to answer that question. The ads create words to describe litterers by layering product wrappers. Obviously the adjectives are blunt for a reason. While I’m skeptical that most people who feel it’s OK to throw their trash wherever they go will be moved by such ads, if they make even a few people rethink their behavior, they have been effective.