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Really, Seriously, Permanently Stop Using Your Smartphone At Dinner

In the summer of 2011, when Twitter was just entering the mainstream and the iPhone 4 was all the rage, a particularly tech-obsessed friend invited me to lunch for my birthday. I liked my friend (obviously) but generally tried to…

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Marketers Struggling To Get Results: Content Marketing

The Problem May Be in the Execution Despite widespread increases in content-marketing budgets, b-to-b marketers are still struggling to translate their content-marketing efforts into actual businesses results, according to a new study conducted by Forrester in conjunction with the Business…

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Your Band is Your Brand: Business Lessons from a Rock Band

Only as Good As Your Last Hit and Other Tips from the Music Biz Great White - Unofficial band of the Swagger Group Like many kids growing up, I wanted to be a musician. And fortunately, I was lucky enough…

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Embedded With Adidas’ Social Media Team at the World Cup in Rio

Striving to Be the Most Talked-About Brand At the Tournament The war room from the inside. Credit: Julie Ruvolo At 5 p.m. on the Fourth of July, forty-odd members of Team Adidas are watching the kick-off of the Colombia vs.…

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3D Printing

Anyone who’s been warned of a “storm of the century” for the third time in one winter knows that the media likes its stories on the dramatic side. So I understand if some headlines about 3D printing seem too good…

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Wizard World – Philadelphia 2014

The Swagger Group had the pleasure of working with the great Curtis Armstrong and Brian Tochi at the 2014 Philadelphia Wizard World Comic Con. Needless to say that they are great people. This encounter made us watch Revenge of the…

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Swagger Group, Inc.
P: (309) 309-5263
E: info@swaggergroup.com