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How This Agency Cleverly Stopped People From Googling Their Medical Symptoms

The right ads at the right time If you're like me, you type your symptoms into Google every time you get the sniffles or feel the slightest bit under the weather. Well, that plan is ill-advised. It can yield reams…

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Grocery Store’s New Look Was Inspired by Everything From Pixar to BuzzFeed

Lowes Foods gets a bold rebrand from agency The Variable Sure, megachains like Whole Foods and Trader Joe's can pull off a hip, millennial-savvy vibe. But what about those old-school regional grocers? Lowes Foods, with around 100 locations in the…

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Dollar Shave Club Cuts the Competition in Comically Violent TV Ads

Buying razors at the store? Yeah, good luck with that. Dollar Shave Club made its name in 2012 with this excellent 90-second online ad, featuring founder and CEO Michael Dubin charismatically delivering the message himself. Now, two years and one…

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How a Dollar Shave Club’s Ad Went Viral

Ask a dozen people why they find Dollar Shave Club's online advertisement funny, and you'll probably get 12 different answers. From a machete-wielding CEO to a shaving baby to a goofy dance number, the tightly scripted video, "Our Blades Are…

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Surprise: The Banner Ad Turns 20 and Keeps on Going

A Look Back at the Polarizing Ad Unit's Biggest Moments Oct. 27, 1994 HotWired, the online version of Wired magazine, runs the first-ever banner ad. "Have you ever clicked your mouse right HERE?" the ad asked. "YOU WILL" it answered.…

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Misplaced Advertisements Make For Comedy Gold

E ffective advertising is all about proper placement- putting your ad up where your target audience will see it, making sure the ad is appropriate for where it is being displayed, and sometimes incorporating the location into the ad itself:…

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