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Surprise: The Banner Ad Turns 20 and Keeps on Going

Posted on October 30, 2014 Under Ad Tech, Digital 0 Comments

A Look Back at the Polarizing Ad Unit's Biggest Moments Oct. 27, 1994 HotWired, the online version of Wired magazine, runs the first-ever banner ad. "Have you ever clicked your mouse right HERE?" the ad asked. "YOU WILL" it answered.…

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Salesforce Omnicom Ink Marketing Cloud CRM Deal

Posted on September 25, 2014 Under Ad Tech, BtoB, Digital 0 Comments

Agreement Underscores Growing Importance of Marketing Technology Salesforce and Omnicom announced a partnership on Tuesday that will give the holding company's agencies and their clients access to Salesforce's full product offering. The deal underscores how agencies are turning to marketing…

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Clear Channel Brings Outdoor Ads to Life On Smartphones

Posted on July 18, 2014 Under Ad Tech, Mobile Marketing, Outdoor 0 Comments

With New Mobile Ad Platform 'Connect,' Out-of-Home Company Shifts Toward Digital Those billboards and bus stands you pass every day could soon spring to life -- and leap onto your phone. Clear Channel Outdoor is launching a technology platform for…

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