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How This Agency Cleverly Stopped People From Googling Their Medical Symptoms

The right ads at the right time If you're like me, you type your symptoms into Google every time you get the sniffles or feel the slightest bit under the weather. Well, that plan is ill-advised. It can yield reams…

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Dollar Shave Club Cuts the Competition in Comically Violent TV Ads

Buying razors at the store? Yeah, good luck with that. Dollar Shave Club made its name in 2012 with this excellent 90-second online ad, featuring founder and CEO Michael Dubin charismatically delivering the message himself. Now, two years and one…

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Van Damme Attacking a Block of Ice for Coors Light

Actor Gets Physical to Craft Ice Sculptures in New U.K. Spot After Epic Split, he's back; but this time Jean Claude Van Damme is starring in an ad for Coors Light. In this U.K. spot for the brand (for which…

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Big 10 Social Media Marketing Trends to Watch Now

Today social media has become serious business. The legacy players in technology – IBM, Oracle, and Adobe amongst others – have acquired start-ups, built and are evolving “Enterprise Class” social media marketing platforms and infrastructure. Facebook and Twitter have become…

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GE Commemorates Moon Landing With Wearable Tech Moon Boots

Campaign Celebrates Company's Contributions to NASA Moon Mission 45 Years Ago GE-- a company long known for making consumer goods such as refrigerators and light bulbs -- is launching a campaign Wednesday designed to show how some of its advanced…

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