Salesforce Omnicom Ink Marketing Cloud CRM Deal

Agreement Underscores Growing Importance of Marketing Technology Salesforce and Omnicom announced a partnership on Tuesday that will give the holding company's agencies and their clients access to Salesforce's full product offering. The deal underscores how agencies are turning to marketing…

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Marketers Struggling To Get Results: Content Marketing

The Problem May Be in the Execution Despite widespread increases in content-marketing budgets, b-to-b marketers are still struggling to translate their content-marketing efforts into actual businesses results, according to a new study conducted by Forrester in conjunction with the Business…

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