In January, we looked closely at what Google +Post Ads are and how you can create your own. Designed to amplify your existing Google+ content, the ad unit uses posts that have already been published and are living on your…
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Kathryn A. I started this article looking for 101 call to action examples. My plan was to review the all-time great copywriting controls and find the calls to action that made them so effective. After all, they were written by…
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We’ve talked a lot about the benefits of Conversion Rate Optimization in the past. As a business practice, CRO does a remarkable job of improving Key Performance Indicators (KPIs) for an array of website metrics across all types of businesses.…
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