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The Latest Urban Street Art – Swag Moss Graffiti

The latest craze in urban street art? It’s moss graffiti! Go Green! Save the planet from toxic paint spray chemicals. Use this environmentally friendly medium for artistic expression. I was skeptical at first; but when I saw the creative designs,…

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Anti-Littering Ads Pull No Punches

What does littering say about the person who litters? The City of Toronto's Live Green organization has created a series of public service messages to answer that question. The ads create words to describe litterers by layering product wrappers. Obviously…

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21 Call to Action Examples and 3 Rules for Effective CTAs

Kathryn A. I started this article looking for 101 call to action examples. My plan was to review the all-time great copywriting controls and find the calls to action that made them so effective. After all, they were written by…

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Virtual Reality Advertisings Next Big Thing

First Movers Coca-Cola, Nissan, HBO Bet on Tech's Future for Marketing You're on a wooden plank. Pivoting, you find yourself on the precipice of a deep pit. Taking unsteady steps, you cross with your arms outstretched for balance. You teeter…

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Shifting Gears, Smart Makes the Biggest City Car Ever

A dumb idea, brilliantly presented German compact-car maker Smart is so smart, it's playing dumb. And that, as it turns out, makes for some pretty entertaining marketing. A new campaign from BBDO Berlin rests on the premise that it's time…

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