The latest craze in urban street art? It’s moss graffiti! Go Green! Save the planet from toxic paint spray chemicals. Use this environmentally friendly medium for artistic expression. I was skeptical at first; but when I saw the creative designs,…
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What does littering say about the person who litters? The City of Toronto's Live Green organization has created a series of public service messages to answer that question. The ads create words to describe litterers by layering product wrappers. Obviously…
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Kathryn A. I started this article looking for 101 call to action examples. My plan was to review the all-time great copywriting controls and find the calls to action that made them so effective. After all, they were written by…
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First Movers Coca-Cola, Nissan, HBO Bet on Tech's Future for Marketing You're on a wooden plank. Pivoting, you find yourself on the precipice of a deep pit. Taking unsteady steps, you cross with your arms outstretched for balance. You teeter…
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A dumb idea, brilliantly presented German compact-car maker Smart is so smart, it's playing dumb. And that, as it turns out, makes for some pretty entertaining marketing. A new campaign from BBDO Berlin rests on the premise that it's time…
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