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21 Call to Action Examples and 3 Rules for Effective CTAs

Kathryn A. I started this article looking for 101 call to action examples. My plan was to review the all-time great copywriting controls and find the calls to action that made them so effective. After all, they were written by…

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Walmart Redesigns Website to Better Compete With Amazon

'My Local Store' Option Highlights Promotions Near Consumers' Homes Wal-Mart Stores, the world's largest retailer, redesigned its website to be more compatible with tablets and mobile devices as it competes for shoppers with online rivals such as Amazon.com. The updated…

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Virtual Reality Advertisings Next Big Thing

First Movers Coca-Cola, Nissan, HBO Bet on Tech's Future for Marketing You're on a wooden plank. Pivoting, you find yourself on the precipice of a deep pit. Taking unsteady steps, you cross with your arms outstretched for balance. You teeter…

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Best Practices: How to Woo Mobile Daters

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Embedded With Adidas’ Social Media Team at the World Cup in Rio

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