Viral Site Also Names Media Exec Kim Kelleher to Board Three months ago the first major brand advertising campaign appeared on Upworthy, a mix of paid and curated posts promoting Unilever's Project Sunlight initiative. Now Upworthy is saying content from…
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The Problem May Be in the Execution Despite widespread increases in content-marketing budgets, b-to-b marketers are still struggling to translate their content-marketing efforts into actual businesses results, according to a new study conducted by Forrester in conjunction with the Business…
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Striving to Be the Most Talked-About Brand At the Tournament The war room from the inside. Credit: Julie Ruvolo At 5 p.m. on the Fourth of July, forty-odd members of Team Adidas are watching the kick-off of the Colombia vs.…
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