Upworthy, Joining a Refrain, Says Paid Posts Get More Views Than Editorial

Viral Site Also Names Media Exec Kim Kelleher to Board Three months ago the first major brand advertising campaign appeared on Upworthy, a mix of paid and curated posts promoting Unilever's Project Sunlight initiative. Now Upworthy is saying content from…

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Marketers Struggling To Get Results: Content Marketing

The Problem May Be in the Execution Despite widespread increases in content-marketing budgets, b-to-b marketers are still struggling to translate their content-marketing efforts into actual businesses results, according to a new study conducted by Forrester in conjunction with the Business…

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Embedded With Adidas’ Social Media Team at the World Cup in Rio

Striving to Be the Most Talked-About Brand At the Tournament The war room from the inside. Credit: Julie Ruvolo At 5 p.m. on the Fourth of July, forty-odd members of Team Adidas are watching the kick-off of the Colombia vs.…

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