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Best Practices: How to Woo Mobile Daters

Advice for Marketers Courting Consumers With Romance Apps More brand advertisers may soon join the online dating fray, lured by a fast-growing, engaged consumer segment. IPG Media Lab has released a report advising advertisers chasing those consumers who have shifted…

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Best Practices: How to Use Twitter Amplify

Tips and Tricks for Stopping the Scroll Think of it as Twitter on steroids. Twitter's Amplify service is moving out of the testing phase, as TV networks, sports franchises and brands re-up for second and third campaigns. Amplify allows brands…

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Clear Channel Brings Outdoor Ads to Life On Smartphones

With New Mobile Ad Platform 'Connect,' Out-of-Home Company Shifts Toward Digital Those billboards and bus stands you pass every day could soon spring to life -- and leap onto your phone. Clear Channel Outdoor is launching a technology platform for…

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