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4 Reason Why CEOs Still Don’t Invest In Digital Marketing

There are thousands of research documents, millions of opinions, and the experience of almost everyone on the planet that digital is the new normal. Smartphone penetration is ridiculously high, with the passionate debate about Android vs. iOS and Samsung vs.…

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The Story Behind Those Sexy Chinese Peach Butts

Because Nothing Says 'I Love You' Like Fruit Wearing Lingerie Saturday is Chinese Valentine's Day. But why buy your loved one flowers when you can give her peaches wearing panties? Just yesterday, the scantily-clad fruits went viral -- not just…

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Virtual Reality Advertisings Next Big Thing

First Movers Coca-Cola, Nissan, HBO Bet on Tech's Future for Marketing You're on a wooden plank. Pivoting, you find yourself on the precipice of a deep pit. Taking unsteady steps, you cross with your arms outstretched for balance. You teeter…

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Shifting Gears, Smart Makes the Biggest City Car Ever

A dumb idea, brilliantly presented German compact-car maker Smart is so smart, it's playing dumb. And that, as it turns out, makes for some pretty entertaining marketing. A new campaign from BBDO Berlin rests on the premise that it's time…

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Upworthy, Joining a Refrain, Says Paid Posts Get More Views Than Editorial

Viral Site Also Names Media Exec Kim Kelleher to Board Three months ago the first major brand advertising campaign appeared on Upworthy, a mix of paid and curated posts promoting Unilever's Project Sunlight initiative. Now Upworthy is saying content from…

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