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Future of Wearables and Social

The Future of Wearables and Social Only a few years ago, the wearables technology industry barely existed, but today the trend of wearable tech gadgets is growing. The wearable industry is predicted to be a $12 billion market by 2018,…

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Nifty Inventions That Solve Minor Problems

People are always creating new gadgets, gizmos, devices and doohickeys that allow us to solve some of life’s bigger problems, but what about the minor inconveniences we suffer with daily? With the help of these 23 Ultra-nifty inventions (to solve…

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Best Practices: How to Woo Mobile Daters

Advice for Marketers Courting Consumers With Romance Apps More brand advertisers may soon join the online dating fray, lured by a fast-growing, engaged consumer segment. IPG Media Lab has released a report advising advertisers chasing those consumers who have shifted…

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Really, Seriously, Permanently Stop Using Your Smartphone At Dinner

In the summer of 2011, when Twitter was just entering the mainstream and the iPhone 4 was all the rage, a particularly tech-obsessed friend invited me to lunch for my birthday. I liked my friend (obviously) but generally tried to…

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Embedded With Adidas’ Social Media Team at the World Cup in Rio

Striving to Be the Most Talked-About Brand At the Tournament The war room from the inside. Credit: Julie Ruvolo At 5 p.m. on the Fourth of July, forty-odd members of Team Adidas are watching the kick-off of the Colombia vs.…

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