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Must-Have Community Management Resources and Tools

A community manager is expected to be a jack-of-all-trades. You must be knowledgeable about the brand and its product or service, as well as all the people that make up the community. You need to know how to best interact…

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5 Techniques That Create Depth and Make Your Cinematography More Dynamic

How do you create depth when you're working with a two-dimensional medium? One of the first things you learn about when studying cinematography is composition, and one of the first things you learn about composition is basic aesthetic theory: symmetry…

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Part 3: Your Guide To Swag Social Media Marketing

Now that we have covered Part 1 and Part 2 of the Swagger Group's Swag Social Media Marketing Tutorial, we will continue with the simple framework for marketing online. This framework is necessary because social media marketing is not a…

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Facebook’s Strategy to Take on YouTube

Autoplay Videos Plus LiveRail Ads Could Equal Trouble for Google's Video Service Facebook made a small update to its video product on Monday that points the way to a potentially big business. Videos uploaded to Facebook using the social network's…

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5 Habits of Highly Successful Content Creators

Peanut butter and jelly. Batman and Robin. Eggs and ham. You’ve probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there’s one pair in particular that goes hand-in-hand: content and marketing. Ninety…

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