A community manager is expected to be a jack-of-all-trades. You must be knowledgeable about the brand and its product or service, as well as all the people that make up the community. You need to know how to best interact…
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How do you create depth when you're working with a two-dimensional medium? One of the first things you learn about when studying cinematography is composition, and one of the first things you learn about composition is basic aesthetic theory: symmetry…
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Now that we have covered Part 1 and Part 2 of the Swagger Group's Swag Social Media Marketing Tutorial, we will continue with the simple framework for marketing online. This framework is necessary because social media marketing is not a…
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Autoplay Videos Plus LiveRail Ads Could Equal Trouble for Google's Video Service Facebook made a small update to its video product on Monday that points the way to a potentially big business. Videos uploaded to Facebook using the social network's…
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Peanut butter and jelly. Batman and Robin. Eggs and ham. You’ve probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there’s one pair in particular that goes hand-in-hand: content and marketing. Ninety…
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Logo design is all around us. To the general public, logos serve as an instant reminder of a company or a product; to the client they’re the point of recognition on which their branding hangs; and to us designers they…
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