OXO Good Grips kitchen tools, 1990
conceived to make ordinary kitchen tools easier to use for everyone; today it boasts over 800 products and is one of the most widely cited examples of inclusive design.
Jack Macaluso: is the president and creative director at the Swagger Group, a design, marketing and advertising agency in sunny South Florida which works on helping companies and brands to be seen by the world.
As the Swagger Group says;
"You have two choices: To be invisible, anonymous and safe or take a chance at greatness and be remarkable. So what will it be?"