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Clear Channel Brings Outdoor Ads to Life On Smartphones

With New Mobile Ad Platform 'Connect,' Out-of-Home Company Shifts Toward Digital Those billboards and bus stands you pass every day could soon spring to life -- and leap onto your phone. Clear Channel Outdoor is launching a technology platform for…

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Marketers Struggling To Get Results: Content Marketing

The Problem May Be in the Execution Despite widespread increases in content-marketing budgets, b-to-b marketers are still struggling to translate their content-marketing efforts into actual businesses results, according to a new study conducted by Forrester in conjunction with the Business…

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