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3 Ways to Optimize Your Content for Google Plus Post Ads

In January, we looked closely at what Google +Post Ads are and how you can create your own. Designed to amplify your existing Google+ content, the ad unit uses posts that have already been published and are living on your…

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Gillette Posts Image of Its 1904 Razor Design with Crappy Results

Gillette Posts Image of Its 1904 Razor Design, and Literally Everyone Thinks It's Better Than Today's Except for the Facebook page's manager It's a funny thing, really. A brand celebrates its 110th anniversary by showing how it's evolved and taking…

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How This Agency Cleverly Stopped People From Googling Their Medical Symptoms

The right ads at the right time If you're like me, you type your symptoms into Google every time you get the sniffles or feel the slightest bit under the weather. Well, that plan is ill-advised. It can yield reams…

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Surprise: The Banner Ad Turns 20 and Keeps on Going

A Look Back at the Polarizing Ad Unit's Biggest Moments Oct. 27, 1994 HotWired, the online version of Wired magazine, runs the first-ever banner ad. "Have you ever clicked your mouse right HERE?" the ad asked. "YOU WILL" it answered.…

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Anti-Littering Ads Pull No Punches

What does littering say about the person who litters? The City of Toronto's Live Green organization has created a series of public service messages to answer that question. The ads create words to describe litterers by layering product wrappers. Obviously…

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Van Damme Attacking a Block of Ice for Coors Light

Actor Gets Physical to Craft Ice Sculptures in New U.K. Spot After Epic Split, he's back; but this time Jean Claude Van Damme is starring in an ad for Coors Light. In this U.K. spot for the brand (for which…

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