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3 Ways to Optimize Your Content for Google Plus Post Ads

In January, we looked closely at what Google +Post Ads are and how you can create your own. Designed to amplify your existing Google+ content, the ad unit uses posts that have already been published and are living on your…

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5 Techniques That Create Depth and Make Your Cinematography More Dynamic

How do you create depth when you're working with a two-dimensional medium? One of the first things you learn about when studying cinematography is composition, and one of the first things you learn about composition is basic aesthetic theory: symmetry…

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4 Tips for Social Media Marketing Targeting College Students

When high school students graduate and move away to college, they are suddenly faced with making new decisions – and buying new things. Where they once never would have considered which brand of laundry detergent was the cheapest but still…

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Branding Lessons From China’s Alibaba

What Can Other Chinese Companies Learn From E-Commerce Giant's Success? When it comes to establishing strong international brands, Chinese companies are struggling to crack the code. Three of the top five smartphone makers globally are Chinese, yet how many Western…

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Social Media Statistics: Marketing Is Still A Numbers Game

There’s controversy storming across the face of the digital landscape. No, it’s not another algorithm change. It’s about social media marketing and ROI – and a growing lack of confidence among CEOs. What Is Missing In 2012 London-based Fournaise Marketing…

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5 Habits of Highly Successful Content Creators

Peanut butter and jelly. Batman and Robin. Eggs and ham. You’ve probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there’s one pair in particular that goes hand-in-hand: content and marketing. Ninety…

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