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3 Ways to Optimize Your Content for Google Plus Post Ads

In January, we looked closely at what Google +Post Ads are and how you can create your own. Designed to amplify your existing Google+ content, the ad unit uses posts that have already been published and are living on your…

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Many Marketing Emails Never Reach Consumers’ Inboxes

More than one in six emails (17%) sent by marketers do not reach consumers' inboxes: 11% simply go missing and another 6% land in spam/junk folders, according to a recent report from Return Path. The report was based on an…

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Social Media Statistics: Marketing Is Still A Numbers Game

There’s controversy storming across the face of the digital landscape. No, it’s not another algorithm change. It’s about social media marketing and ROI – and a growing lack of confidence among CEOs. What Is Missing In 2012 London-based Fournaise Marketing…

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Top 8 Tips to Create Email Leads With Facebook

Social platforms like Facebook are amazing for engaging users and cultivating new and loyal customers. But they have that one nagging issue: It’s clear that they own their users, not you. Even if you have a dedicated fan base, you…

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4 Reason Why CEOs Still Don’t Invest In Digital Marketing

There are thousands of research documents, millions of opinions, and the experience of almost everyone on the planet that digital is the new normal. Smartphone penetration is ridiculously high, with the passionate debate about Android vs. iOS and Samsung vs.…

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21 Call to Action Examples and 3 Rules for Effective CTAs

Kathryn A. I started this article looking for 101 call to action examples. My plan was to review the all-time great copywriting controls and find the calls to action that made them so effective. After all, they were written by…

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