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Best Practices: How to Use Twitter Amplify

Tips and Tricks for Stopping the Scroll Think of it as Twitter on steroids. Twitter's Amplify service is moving out of the testing phase, as TV networks, sports franchises and brands re-up for second and third campaigns. Amplify allows brands…

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Embedded With Adidas’ Social Media Team at the World Cup in Rio

Striving to Be the Most Talked-About Brand At the Tournament The war room from the inside. Credit: Julie Ruvolo At 5 p.m. on the Fourth of July, forty-odd members of Team Adidas are watching the kick-off of the Colombia vs.…

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