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Virtual Reality Advertisings Next Big Thing

First Movers Coca-Cola, Nissan, HBO Bet on Tech's Future for Marketing You're on a wooden plank. Pivoting, you find yourself on the precipice of a deep pit. Taking unsteady steps, you cross with your arms outstretched for balance. You teeter…

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Best Practices: How to Woo Mobile Daters

Advice for Marketers Courting Consumers With Romance Apps More brand advertisers may soon join the online dating fray, lured by a fast-growing, engaged consumer segment. IPG Media Lab has released a report advising advertisers chasing those consumers who have shifted…

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Really, Seriously, Permanently Stop Using Your Smartphone At Dinner

In the summer of 2011, when Twitter was just entering the mainstream and the iPhone 4 was all the rage, a particularly tech-obsessed friend invited me to lunch for my birthday. I liked my friend (obviously) but generally tried to…

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