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Van Damme Attacking a Block of Ice for Coors Light

Actor Gets Physical to Craft Ice Sculptures in New U.K. Spot After Epic Split, he's back; but this time Jean Claude Van Damme is starring in an ad for Coors Light. In this U.K. spot for the brand (for which…

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Channel Four Milks the Underbutt To Promote

Latest Trail is a Nostalgic Journey Through Hot British Summers Channel 4 really milks the underbutt in this new promo celebrating its "short shorts" through the ages. It promotes a new series of bite-sized original programs called "Shorts," specially commissioned…

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Virtual Reality Advertisings Next Big Thing

First Movers Coca-Cola, Nissan, HBO Bet on Tech's Future for Marketing You're on a wooden plank. Pivoting, you find yourself on the precipice of a deep pit. Taking unsteady steps, you cross with your arms outstretched for balance. You teeter…

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Best Practices: How to Use Twitter Amplify

Tips and Tricks for Stopping the Scroll Think of it as Twitter on steroids. Twitter's Amplify service is moving out of the testing phase, as TV networks, sports franchises and brands re-up for second and third campaigns. Amplify allows brands…

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Wizard World – Philadelphia 2014

The Swagger Group had the pleasure of working with the great Curtis Armstrong and Brian Tochi at the 2014 Philadelphia Wizard World Comic Con. Needless to say that they are great people. This encounter made us watch Revenge of the…

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