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Virtual Reality Advertisings Next Big Thing

First Movers Coca-Cola, Nissan, HBO Bet on Tech's Future for Marketing You're on a wooden plank. Pivoting, you find yourself on the precipice of a deep pit. Taking unsteady steps, you cross with your arms outstretched for balance. You teeter…

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Shifting Gears, Smart Makes the Biggest City Car Ever

A dumb idea, brilliantly presented German compact-car maker Smart is so smart, it's playing dumb. And that, as it turns out, makes for some pretty entertaining marketing. A new campaign from BBDO Berlin rests on the premise that it's time…

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Best Practices: How to Use Twitter Amplify

Tips and Tricks for Stopping the Scroll Think of it as Twitter on steroids. Twitter's Amplify service is moving out of the testing phase, as TV networks, sports franchises and brands re-up for second and third campaigns. Amplify allows brands…

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