For the 1999 poster for his AIGA detroit lecture Stefan asked his intern Martin to cut out the lettering on his skin. If you want to be original you must be able to take the pain. Photography: Tom Schierlitz
Jack Macaluso: is the president and creative director at the Swagger Group, a design, marketing and advertising agency in sunny South Florida which works on helping companies and brands to be seen by the world.
As the Swagger Group says;
"You have two choices: To be invisible, anonymous and safe or take a chance at greatness and be remarkable. So what will it be?"