Must-Have Community Management Resources and Tools

A community manager is expected to be a jack-of-all-trades. You must be knowledgeable about the brand and its product or service, as well as all the people that make up the community. You need to know how to best interact on every social network, how to create interesting and engaging content, and how to benchmark and measure these efforts quantitatively and qualitatively.

Social channels are constantly changing, and CMs must stay on top of any updates or shifts in focus. There’s a virtually endless number of tools and resources to help community managers stay informed of industry news, improve their work and contribute to their communities.

As a community manager myself, I’m always looking for new tools and love to hear insight from fellow professionals on how they accomplish their goals. Over the years, I’ve curated this valuable toolkit. Here are my picks for channels to tune in and learn, where to connect with others, and resources to help you step up your game and raise the bar in your organization and beyond.

Tune In: Digital Media Resources

In this age of content overload, audio and video are a great way to digest information quickly. Whether short or long format, viewers can tune in and learn from the producers of these valuable episodes.


  • Brought to you by Convince & Convert, this is a great site to find a marketing-focused podcast. All shows are categorized by subtopic and can be sorted alphabetically, by number of episodes, by audience rating or by total reviews.
  • Ready, Set, Podcast!: Mallie Hart and Brooke Ballard just kicked off this fun chat about digital marketing through interviewing some of the brightest in the industry. Guests either rant or rave on the digital marketing topic of their choosing.
  • Reply All: This is a show about the Internet created by the folks at Gimlet Media. Gimlet was founded by Alex Blumberg, formerly of NPR. The show isn’t directly related to community, but the narrative episodes cover some aspects of the Internet that can inspire content ideas and new perspective.